Audio/Video Capture Technology Consumer Research Case Study│IVS

A/V Capture Software That’s Easy to Use for Product Testing

Background: A major consumer goods company operating a shaving research test center needed a sophisticated A/V capture system to enhance its product testing process. The center conducts daily tests with various razor blade iterations, involving a high volume of qualitative consumer interviews.

Challenge: The company struggled with traditional video systems that did not support easy searching, editing, or sharing of video content, making it difficult for product developers to utilize research footage effectively.

Solution: The company implemented Intelligent Video Solutions’ VALT software, an advanced A/V capture system that supports detailed tagging and metadata input, allowing researchers to easily search for and review specific video content. The VALT system is capable of meeting the unique needs of different applications, including the ability to integrate custom QR codes the researchers scan to initiate recordings, which automatically embeds metadata related to the research session.

Outcome: The new system revolutionized the company's approach to consumer research. Researchers can now independently find, clip, and use video segments without IT assistance, making the process more efficient. The ability to review consumer reactions in video format has been instrumental in developing new products and making informed decisions.

Case Study: Enhancing Corporate Training Through A/V Capture Technology

A/V Capture Software That’s Easy to Use for Product Testing

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"The ability to record and tag our research with high-quality audio and video has changed the way we design products. It allows our researchers worldwide to observe consumer tests as if they were in the room, enhancing our global research capabilities."

- Consumer and Employee Test Manager

Benefits

A/V Capture Technology

Get a Demo

Case Study: Enhancing Corporate Training Through A/V Capture Technology

A/V Capture Software That’s Easy to Use for Product Testing

Download and Share this Case Study

"The ability to record and tag our research with high-quality audio and video has changed the way we design products. It allows our researchers worldwide to observe consumer tests as if they were in the room, enhancing our global research capabilities."- Consumer and Employee Test Manager

Benefits

A/V Capture Technology

Get a Demo

"The ability to record and tag our research with high-quality audio and video has changed the way we design products. It allows our researchers worldwide to observe consumer tests as if they were in the room, enhancing our global research capabilities."

- Consumer and Employee Test Manager