Video marketing is growing at a rapid pace, and with good reason — video has a higher conversion rate than any other type of content marketing. Recent surveys have shown that nearly 75% of adults are more likely to complete a purchase after watching a video explain a service or a product. Video is easy to create and distribute, it can increase the social media footprint of your company and it can provide a personalized experience for your customers. With video you can lend personality and a human face to your products and services, which is difficult to accomplish with traditional marketing methods.
In the past, quality video marketing was more difficult and more expensive to create. The VALT solution for creating marketing videos enables even the smallest businesses to create great video content at a fraction of the price it would formerly would cost to produce. The VALT video system allows companies to build up a digital library of video marketing materials with no special training and without the need to employ outside video marketing experts.
The VALT system pairs high-quality IP cameras with auto-gain microphones to create professional-looking video content. VALT video is rendered in standard MP4 format, making it easily shareable across numerous platforms. VALT camera and microphone equipment is extremely lightweight and portable, allowing companies the ability to record marketing videos in any space they choose. All video is stored on a central server, eliminating the need to move bulky recording equipment from room to room. Our standard system features around 16TB of storage — enough for nearly 16,000 hours of video, though even larger installations are available.
No special equipment is required to view video marketing segments — any authorized user can access the video library using a simple internet browser, such as Chrome or Safari. Of course, security is of paramount importance, and all VALT video segments are fully encrypted and protected by in-depth user rights management and authentication structures.
Companies may choose a complete turnkey solution from IVS, which can be easily implemented by internal IT departments or third-party integrators. IVS works closely with each company to ensure a fully successful integration of the VALT video system.
To allow companies to record marketing videos in any environment we have built the Beam mobile capture application. Paired with our portable IP cameras, this app turns any smartphone or tablet into a mobile recording unit. When the recording session is complete, the Beam application automatically syncs the content with the main server. Beam is a great tool for companies that are looking to create video marketing segments in diverse environments not located within the company itself.
All features of the software are controlled by an operator using a simple internet browser. Rendering is done immediately, with no delays due to video formatting. All video segments are annotated with metadata to make organization and lookup easy. The ease of use and portability of VALT make it an extremely powerful and effective video marketing creative tool for companies of all sizes. Contact us at IVS to ask for a product demonstration or to request a quote.