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(855) 229-9699
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Recording Focus Groups with VALT Video

 

Recording focus groups allows companies to review the sessions in depth and pick up on extra information that is often missed by a human observer. Companies can also build a vast video library of focus group sessions, accessible at any point in the future. Previously, audio-only recordings of focus groups were common, though many companies augmented this with analog video recording. 

Video Software Solutions

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Recording Focus Groups with VALT

The VALT video solution for market research is a state of the art, inexpensive video capture tool, used by many companies to record and archive focus group sessions. The VALT system pairs top-quality IP camera technology with auto-gaining microphones to produce flawless video. VALT is easily scalable from small, one-room installations to company-wide deployments.

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Ease of Use

VALT software for recording focus groups is extremely easy to use. Video can be viewed by authorized users via a common internet browser. Sessions are immediately available and can be streamed or shared to unlimited users.

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Security

All video is fully encrypted, and our in-depth user rights management and authentication structure ensures that access to recorded market research video content is restricted to authorized persons only.

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Scalability

A central server can store up to 30,000 hours of full high-definition video. The central server dispenses with the need for individual recording units for each focus group. An observer can view cameras from multiple rooms or angles.

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Recording Focus Groups with VALT

VALT provides intuitive features and capabilities to improve data collection and reveal insight. It give monitors the controls they need to manage and observe video directly in the software. Categorizing content and finding exact moments is super easy to utilize.

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Searchable Database

All of the videos are stored and managed by a built-in searchable database. Tag videos with data like product name or testing type for easy lookup and review.

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Digital Zoom

Digitally zoom in either during live observation or when reviewing a video recording. This feature is especially useful when our solution is paired with HD cameras.

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Markers

Tag specific moments during live observation or review, these markers and comments are great for providing feedback or can be used for research purposes and collaboration. Easily jump right to that point in the video.

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Talkback

VALT also employs the optional “talkback” feature, which allows a remote viewer to communicate with a focus group member or moderator in real-time, without physically interrupting the proceedings.

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Scheduler

A built-in scheduler allows users to schedule recordings in advance or set up repeating schedules so the system automatically records the focus group sessions on the desired days and times.

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Standard Video Format

The VALT software records video in a standard MP4 format. As soon as the session is complete it is ready to be burned to DVD or saved to a flash drive, and the video files can be played back on any computer without special software or codecs.

VALT is a very important resource for my team. It captures the voice of the consumer.

Amanda Beacher, Director of Consumer Insights, Nottingham Spirk

 

Learn more about our audio video recording solutions.

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Mobile Video Solutions

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Mobile Recording Focus Groups

Because many companies conduct focus group research in the field, IVS has developed the Beam mobile capture application. Any smartphone or tablet can run the Beam app, which allows companies to set up remote recording studios for market research with little effort required. Once the session is finished, the Beam app automatically syncs the video with the main server when the user returns.

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Case Study

Nottingham Spirk gathers more in-depth consumer insights with VALT

Nottingham Spirk, an innovation and design firm, utilizes the VALT system to capture consumer insights and bring new products to the market.

 

Companies may choose a complete turnkey solution from IVS, which can be easily implemented by internal IT departments or third-party integrators. IVS works closely with each company to ensure a fully successful integration of the VALT video system. Contact us at IVS to schedule a product demonstration or to request a quote.

Our Services

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Project Management
A dedicated Project Manager oversees the implementation process. They take the time to assess and understand everyone's needs, ensuring a smooth and efficient process
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Installation
Our team of certified A/V technicians is equipped to handle all aspects of the installation process, including mounting cameras and microphones, setting up network equipment, and configuring software.
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Support & Training
We provide ongoing support and training to ensure your success.  Our team of technical experts is not only knowledgeable but also friendly and approachable.

Get Started with an A/V Expert

When you partner with IVS, you get a dedicated solutions expert every step of the way. Speak with a A/V specialist to get a evaluation of your space and how to optimize it for video.

FAQs for Video Software in Focus Groups

Focus groups are a necessary market research tool for companies in nearly every industry. Focus groups are a form of qualitative research, relying on observations and words to express reality. Focus groups describe people in natural environments and settings and provide companies with in-depth information at a minimal cost.
Audio/video recording enriches focus group research by enabling comprehensive session review, capturing nuanced details, and by building a valuable video library for future analysis. Compared to audio-only recordings, this approach provides a more holistic record of participant reactions, body language, and interactions, fostering collaboration among research teams and stakeholders.
VALT is a premier video capture tool perfect for focus group research. It features high-quality IP cameras and auto-gaining microphones, delivering superior video and audio quality. Scalable from small setups to enterprise-wide deployments, VALT's central server architecture eliminates the need for individual recording units. With versatile camera options, including pan-tilt-zoom models, it ensures optimal viewing angles for every session.
VALT is designed with the user in mind. It offers remote start/stop controls and optional 'talkback' functionality for real-time communication, making operating a breeze. Recorded sessions are instantly accessible via standard web browsers, allowing for convenient viewing and analysis from any location. The system requires minimal setup and ensures smooth navigation without delays due to video processing, saving you time and effort.
We take data security seriously. VALT ensures the security of focus group data through robust encryption, user rights management, and authentication protocols. All video content may be encrypted to safeguard proprietary information, with access restricted to authorized users. These stringent security features uphold the confidentiality and integrity of focus group research.
Yes, VALT provides a mobile recording solution through the BEAM application, enabling researchers to conduct focus groups outside traditional facilities. With BEAM, researchers can set up remote recording studios using smartphones or tablets, easily capturing sessions in the field. Upon return, the recorded video seamlessly syncs with the main server, ensuring integration with the central video library.
VALT streamlines focus group video management and analysis with a built-in searchable database and tagging capabilities. Researchers can tag videos with relevant data for easy retrieval and review, while the "markers" feature allows for pinpointing key moments within recordings. Digital zoom functionality supports detailed analysis of participant reactions, while standard MP4 format ensures compatibility with various analysis tools and platforms.