All of the videos are stored and managed by a built-in searchable database. Tag videos with data like product name or testing type for easy lookup and review.
Digitally zoom in either during live observation or when reviewing a video recording. This feature is especially useful when our solution is paired with HD cameras.
The VALT software records video in a standard MP4 format. As soon as the session is complete it is ready to be burned to DVD or saved to a flash drive, and the video files can be played back on any computer without special software or codecs.
Tag specific points within a recording either during live observation or during the review process. These points can have searchable descriptions associated with them. Such “markers” are great for providing feedback or can be used for research purposes. A marker allows users to easily jump right to that point in the video, similar to chapters in a DVD.
Focus groups are a necessary market research tool for companies in nearly every industry. Focus groups are a form of qualitative research, relying on observations and words to express reality. Focus groups describe people in natural environments and settings and provide companies with in-depth information at a minimal cost.
Using video to record focus groups is a necessary component of the process. Recording focus groups allows companies to review the sessions in depth and pick up on extra information that is often missed by a human observer. Companies can also build a vast video library of focus group sessions, accessible at any point in the future. Previously, audio-only recordings of focus groups were common, though many companies augmented this with analog video recording. There is no substitute today, however, for digital video for recording focus groups market research sessions.
The VALT video solution for market research is a state of the art, inexpensive video capture tool, used by many companies to record and archive focus group sessions. The VALT system pairs top-quality IP camera technology with auto-gaining microphones to produce flawless video. VALT is easily scalable from small, one-room installations to company-wide deployments.
VALT is extremely easy to use — a central server with 60TB of capacity can store up to 30,000 hours of full high-definition video. The central server dispenses with the need for individual recording units for each focus group — only our lightweight cameras and microphones need to be set up in each room. Both fixed and movable pan-tilt-zoom (PTZ) cameras are offered, ensuring that any desired viewing angle can be achieved.
Moderators can start and stop video remotely, or by using switches that may be placed within the room. VALT also employs the optional “talkback” feature, which allows a remote viewer to communicate with a focus group member or moderator in real-time, without physically interrupting the proceedings.
Security is extremely important when dealing with proprietary video content. All video is fully encrypted, and our in-depth user rights management and authentication structure ensures that access to recorded market research video content is restricted to authorized persons only.
Because many companies conduct focus group research in the field, IVS has developed the Beam mobile capture application. Any smartphone or tablet can run the Beam app, which allows companies to set up remote recording studios for market research with little effort required. Once the session is finished, the Beam app automatically syncs the video with the main server when the user returns.
VALT software for recording focus groups is extremely easy to use. VALT video is recorded in standard MP4 format and can be viewed by authorized users via a common internet browser, such as Chrome, Firefox or Safari. There is no lag time after video is recorded — sessions are immediately available on the network with no delay.
Companies may choose a complete turnkey solution from IVS, which can be easily implemented by internal IT departments or third-party integrators. IVS works closely with each company to ensure a fully successful integration of the VALT video system. Contact us at IVS to schedule a product demonstration or to request a quote.