Video Recording System for Consumer Research

IVS audio/video recording solutions offer numerous advantages for market and consumer research. By capturing consumer behavior and interactions, video technology enables companies to conduct more accurate research and analysis. This comprehensive audio and video data can inform product development, training, and education initiatives. Recordings of consumer groups and focus groups often lead to shorter product development cycles, saving companies valuable time and resources. Additionally, audio/video recordings provide a detailed record of consumer feedback and reactions, facilitating deeper insights and data-driven decision-making.

The IVS VALT system utilizes best-in-class IP camera technology and advanced audio equipment to produce high-quality video and clear, crisp audio. VALT's scalability makes it suitable for a wide range of applications, from small, single-room setups to large deployments spanning dozens of focus groups and meetings simultaneously. The central server architecture eliminates the need for bulky audio/video equipment in each room, streamlining the recording process and reducing hardware costs.

VALT is designed with flexibility in mind, offering camera and audio configuration options to suit a variety of research settings. It supports both fixed and movable point-tilt-zoom (PTZ) cameras, empowering researchers to capture video from any desired angle. Multiple cameras can be deployed in each room to provide comprehensive coverage and different perspectives. VALT complements these cameras with auto-gaining microphones to effectively eliminate background noise and hum, ensuring clear and intelligible audio recordings. This combination of advanced cameras and microphones equips VALT to capture high-quality video and audio data for accurate analysis.

VALT goes beyond audio/video recording. It includes several remote collaboration features to elevate consumer research sessions. Researchers and moderators can start and stop video recording remotely, offering flexibility. The optional 'talkback' feature enables remote viewers to engage with interviewers and researchers in the room in real-time. This powerful tool allows remote participants to ask questions, provide guidance, or request clarification without disrupting the session. By enabling seamless remote collaboration, VALT empowers research teams to gather more comprehensive and valuable consumer insights.

We offer a convenient solution for off-site consumer research and focus group recording through the BEAM mobile capture application. Researchers can remotely record sessions and manage the recordings using a smartphone or tablet. BEAM transforms the mobile device into a portable video recorder, allowing companies to conduct and record market research sessions at remote locations with minimal preparation time. Once the session is complete, the recorded video automatically reintegrates with the central VALT server, ensuring centralized storage and easy access for analysis and review.

IVS prioritizes the security and confidentiality of recorded consumer research data. All video content may be fully encrypted to safeguard sensitive information from unauthorized access. The system employs comprehensive user rights management and authentication requirements to ensure only authorized individuals can view and manage the recorded video. These robust security measures protect research participants' privacy and maintain the data's integrity. With VALT, companies can confidently conduct consumer research, knowing their valuable insights are secure and accessible to designated team members.